Nokia’s Marketing strategy is hip and happening:
Nokia 7020:
Nokia announced the new 7020 clamshell mobile phone that mixes light, colour and metal finishes giving the device a more personal feel. The 7020 features a 2.2-inch main display, a hidden second screen for showing new call or message, a 2 Megapixel camera, and integrated music player and FM tuner.
The Nokia 7020 comes pre-loaded with Nokia Maps, Opera Mini, Ovi Share and Ovi Store. You can also find social networking sites such as Facebook, MySpace and YouTube pre-bookmarked. The phone supports microSD cards up to 16GB.
Nokia 7020 will be available towards the end of 2009 for about Euro 90.
Nokia 2720 and 2730:
In addition to the 7020, Nokia announced two new entry-level mobile phones, the 2720 fold and the 2730 classic. The latter is introduced as the “cheapest 3G phone”. These new phones include Nokia Life Tools, Ovi Mail.
Nokia 2720 fold, as the name suggests, is a clamshell phone. It has a 1.8-inch display, a 1.3 Megapixel Camera. The 2730 classic, on the other hand, is a candy-bar with a 2-inch LCD screen, a 2 Megapixel camera.
Both phones have built-in FM tuner, media player and Bluetooth. They accept microSD memory cards. 2720 fold and 2730 classic will be released in Q3 for Euro 55 and Euro 80 respectively.
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